Archive for February, 2016

Louis Vuitton Pre-Fall 2016 Collection

Prefall is composed around three pillars that are now well-established themes of the Maison’s women’s ready-to-wear collections.

Neo-classic: sophisticated styles recall the heritage of a truly French brand.
​Elevated sportswear: the comfort and fluidity of an active wardrobe merge with the spirit of luxury in every detail.
The dream adventure: freshly recast for a new century in which the whole world is within reach.

Designed to compose a complete wardrobe, this collection plays on androgyny and the artful fluidity of style. Its interpretation depends on the subtlety, point of view and personal prism of the woman who wears it. The possibilities are infinite, making a journey through one’s wardrobe an adventure in itself.

Images via Louis Vuitton

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A Faster Mobile Web for All Users: AMP Is Here

Your sites are about to get even faster on mobile devices: starting today, sites support Accelerated Mobile Pages (AMP) – a new initiative spearheaded by Google to dramatically improve the speed of your pages loading on phones and tablets.

The best part? users don’t need to do a thing. AMP works automatically, loading a lightning-fast version of your posts. This means readers will get your content even faster on mobile when they come to your site from Google search, or news apps like Nuzzel.


To see AMP in action on, check out this article, or see a Google search demo at

Speed matters on the web. AMP is an open-source framework that allows browsers and apps to load your sites quickly on mobile devices. See the AMP site for more details on how it works. We’re proud to be a partner in this initiative.

And if you have a self-hosted WordPress site, we’ve got you covered too. Here’s a free AMP plugin – click here to install it.

Expect to see more apps and sites embracing AMP in the weeks and months to come – and as a publisher, you’re ready right now.

Filed under: Admin Bar, Features, Mobile, New Features, WordPress,
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And the Winner is…….

Gilt City Winner

Thanks everyone for entering the Gilt City DC Warehouse Sale giveaway! Congratulations, Linda!

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{DC Event} Gilt City Warehouse Sale at Dock5 at Union Market This Weekend + Ticket Giveaway!

Gilt City Warehouse Sale at Dock5 at Union Market

The Gilt City Warehouse Sale is returning to Union Market this weekend and we’re giving away a pair of tickets to one lucky winner!

Gilt Warehouse Sale

Enjoy sipping cocktails with your friends during this fabulous shopping party, where you’ll find designer clothing and accessories from Gilt’s top brands – stylish shoes, jewelry, handbags, suits, jackets, denim, dresses and outerwear for men, women and children. For the home, there will be bedding, kitchen and bath accessories, decorative pieces and much more. Plus snacks, cocktails and other perks from luxury brand partners. This is the perfect opportunity to fill your closet with coveted handbags, shoes, apparel and more from top designers—all at up to 80% off retail.

Become a Gilt member {here} via my personal invitation link and purchase your tickets {here}.  You can choose from 3 different times to shop:

Friday, February 19, 2016 9-11 pm (Price: $20), Saturday, February 20, 2016 morning session (Price: $10) and afternoon session (Price: $5) and includes the following:

  • Admission for one to the Gilt City Warehouse Sale at Dock5 at Union Market Access to FastPass line for those with no coats and bags smaller than 5×7″
  • Complimentary coat check (guests must check all coats and bags/purses larger than 5×7″ before entering the sale)
  • Cocktails and prosecco
  • Luna Whole Nutrition bars and popchips potato chips
  • Sparkling flavored water from Perrier in Lime, L’Orange, and Original flavors
  • Live music by local DJs KC Higgins and Sean Peoples


Thanks to the awesome GILT team, we are giving away a pair of tickets to the Gilt City DC Warehouse Sale!  To enter, simply leave a comment in the comment section of this post.  You have until Thursday night at 11:59 PM PST. One lucky winner will be randomly chosen and announced on Friday, February 19th, and will choose the shopping time of their choice!

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Perspectives on Going Viral

You wake up one morning, check your phone, and spit out your coffee. You have thousands of likes on Facebook, hundreds of retweets, and an inbox that has exploded. Your little blog — which normally gets a dozen views per day and has an audience of exactly two, your spouse and mother — has been shared all over the internet, and that post you wrote last night, in your pajamas, has gone viral.

Going viral is different for everyone, but it can be a strange blend of exciting and terrifying — and very emotional, as writer Sam Dylan Finch described in his recent interview. Here, four bloggers on share their experiences.

Gretchen Kelly, Drifting Through My Open Mind

Gretchen KellyLast November, Gretchen Kelly published “The Thing All Women Do That You Don’t Know About,” in which she described all the tactics women employ to move safely through a world of sexism and harassment. Nearly two thousand comments and more than two million views later, the post continues to generate a lot of activity.

Can you pinpoint the spark that set it all off?

Twitter is where my post first started to get some traction. I knew something was going on when I started seeing retweets and comments from non-bloggers. Soon, my Twitter notifications were going crazy. People started asking to publish it in different languages, and the Huffington Post and Upworthy contacted me. It was circulating on Facebook, too, but I wasn’t as aware of that. I think it was shared initially because it resonated with so many women. Then, it was shared by people who were angered by it. There’s definitely a sweet and salty feel to going viral.

What is one thing you learned from the experience?

I don’t know if anything can prepare you for the turbulence of going viral. I learned that I’m not as thick-skinned as I’d like to think. I received so many positive, touching messages from both men and women. But the negative, hateful comments? Those were tough to take. At times I let them get to me and affect my mood. Eventually, I had to turn off notifications on my phone and take a break from it all.

Is there anything you would have done differently?

I don’t think I would do anything differently. I almost scrapped the post right before publishing it. I was filled with doubt, worried that no one would get what I was trying to say. But I published it and hoped for the best. I try not to question or overanalyze anything when it comes to my writing or blogging. It’s a struggle because I think generally, writers are an over thinking, self-doubting bunch. But I also know that overthinking can be the death of creativity. I try hard to just go with it and let things happen. So, no. I wouldn’t change a thing.

Has blogging been a challenge since this viral post?

My desire to blog hasn’t waned. What was a challenge was deciding what to write next. I am not a niche blogger, and I don’t want to be pigeonholed. I sometimes write about feminism, but I also write about grief, about my life, about love. Would I lose new followers or let them down? Would people pick it apart like some did with the viral post? Eventually, I just wrote what was on my mind at the time. I’m still working on that not-overthinking thing!

Matthew Fray, Must Be This Tall to Ride

Matthew FrayLast month, Matthew published “She Divorced Me Because I Left Dishes by the Sink.” Before he knew it, the post had gone viral — no promotion needed on his part. Since then, he’s been experiencing the aftermath of the experience, which he reflected on in “Of Course It Was About More Than Dirty Dishes.”

Can you pinpoint the spark that set it all off?

Kind of. I work in digital marketing, so checking web traffic and content performance is part of what I do. I published the post on January 14th. It was viewed 263 times that day.

This is how the post performed afterward:


Matthew’s post views from January 15-28, 2016.

Views are slowly returning to whatever my blog’s new normal will be.

It was nothing more than some readers sharing it on Facebook, then their friends sharing it on Facebook, and then their friends doing the same.

What is one thing you learned from the experience?

I learned that blogging CAN make a tangible difference in people’s lives. A silly post about a dish by the sink — the deeper meaning was sadly lost on many readers — sparked countless conversations about marriage online and among couples. Some people said their relationships will never be the same. In a good way.

One thing I learned about myself is that everyone will not like or agree with me, and I need to be able to live with that. I didn’t like having so many people who didn’t know me make judgments about my marriage and my beliefs based on one post that most didn’t seem to read all the way nor understand. Moving forward, thicker skin will be required.

Is there anything you would have done differently?

There are sentences in the post which made sense to me and regular readers because we have context, but to millions of strangers, some thoughts were understandably misinterpreted. Had I known so many strangers would read it, I’d have exercised more thoughtful and prudent word choices. But, big picture? This got people talking about marriage in meaningful ways. I’m proud of that. In that respect, I wouldn’t change a thing.

Has blogging been a challenge since this viral post?

In my two-and-a-half years of blogging on, people have mostly been exceedingly kind when leaving comments. Opening the floodgates to a larger cross-section of humanity introduced me to criticism and some less-than-pleasant insults in a way I had never experienced.

Sometimes people (or maybe it’s just me) have a unique capacity to ignore the ninety percent saying nice things, and hone in on the ten percent who aren’t. I didn’t always handle that with grace and professionalism. Learning to accept that not everyone will agree with me, like me, or understand me will be my biggest challenge moving forward.

Lisa Durant, Can Anybody Hear Me?

Lisa DurantIn April 2015, Lisa wrote “The ‘After’ Myth,” a post about losing weight, yet failing to discover and truly love herself. A year on, the piece continues to resonate with readers.

Can you pinpoint the spark that set it all off?

Although I can’t be entirely sure, I think a photo made my post go viral. Since my post was about my weight loss journey (or, as I prefer to put it, my life gain journey), it included a before and after photo of my physical transformation. While I understand that a dramatic high-impact photo makes for good clickbait, in this scenario, it’s kind of ironic. That post (and my entire blog, really) are meant to take attention away from the physical and focus more on the mental and emotional challenges of major weight loss.

What is one thing you learned from the experience?

I was surprised at how many people were surprised by my willingness to talk openly about personal topics. I also felt a bit of fear over being so visible. I’ve always been an open book, but I’ve never had so many readers paging through. I learned that people are a lot kinder than I ever knew. I was shocked at how few negative and critical responses I received and overwhelmed by the support I found.

Is there anything you would have done differently?

I could have capitalized on it. I could have ridden the wave of being visible and used it to gain even more exposure. I could have grown my blog, sold ads, and tried to turn it into a career as many others have. But I purposely chose not to, and I don’t regret that choice. Don’t get me wrong: I enjoyed briefly writing for other publications as a result, but I also chose to retreat and let the viral post run its course. I suppose that’s one other thing I learned about myself: I don’t want to be famous; I just want to write.

Has blogging been a challenge since this viral post?

At first, going viral made me second guess everything I sat down to write. I worried that whatever I posted next would never be as good. I also became much more aware of how many people could potentially see the sometimes very personal things that I tend to bring up in my posts. But then, I realized that these fears were exactly the right thing to write about next, and so I did. And, I made a decision and a statement: I couldn’t promise that every post would be viral-worthy or even interesting to anyone else, but I could promise to be honest. I decided that I would continue to do what I’d been doing for years: write for me, not for an audience.

Corinne Rogero, Duly Noted

Corinne Rogero“I Should Be Engaged,” Corinne Rogero’s quiet musings on being more mindful in the moment and creating meaningful connections, made lots of noise in January as well. Ten days after, she beautifully reflected on the experience that turned her world upside down.

Can you pinpoint the spark that set it all off?

I think a lot of millennials are bombarded with the notion that engagement and marriage are the keys to happiness. So the word “engaged” in my post’s title perhaps drew people’s attention, and I’m sure some readers hoped to hear a valid reason for why they deserved to be engaged in the marital sense as well.

What is one thing you learned from the experience?

There is greater power in sharing stories and exchanging words than perhaps we’ll ever fully realize. And I think because our words hold such weight — whether we realize it or not — they deserve to be shared in ways that connect with other souls and land somewhere deeper than mere surface level.

Is there anything you would have done differently?

I don’t think many people expect their post to go viral when their cursor hovers over the “Publish” button, and because my experience was just as unexpected, I don’t think it could have taken place any other way. I was writing just to write, and it just so happened to be read around the world.

Has blogging been a challenge since this viral post?

Immediately after my post crossed the 1,000,000 mark, I felt pressure to publish posts of the same caliber — that anything under a million views meant it wasn’t a good post. And the same expectation carried over into other social media platforms where I’d gained hundreds of followers because of my post. Suddenly, each Instagram photo or tweet had to be perfectly clever and professionally delivered. But I’m reminded that whether a post receives one or one million views, those one or one million people are exactly those who need to read it. Playing the comparison game in writing will only stifle your voice and suffocate your story.

Looking for something to read? Explore the latest picks from our editors at Discover.

Filed under: Community,, Writing
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Field Notes: The Codex Hackathon 2016

Automatticians, the people who build, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community. This week, I share my experience at the Codex Hackathon.

We’re big fans of publishing here at From fantastic content created by our blogging community and news from our VIP partners, to longform articles on Longreads, we love helping publish the best content on the internet.

In that spirit, Automattic sponsored the Codex Hackathon last month. The event brought together over 160 people who are passionate about reading to the MIT Media Lab in Cambridge, MA. Librarians, writers, editors, programmers, and designers came from all across the globe to collaborate on small weekend-long projects to visualize the future of reading. Mel Choyce, Kelly Dwan, Kat Hagan, and I attended from Automattic, and we were eager to meet and collaborate with the like-minded crowd. It’s not often that such a diverse group has the opportunity to drop everything and come together around something they love.

Photo by Elisa Mala

Photo by Elisa Mala

The weekend kicked off with a series of short presentations on Saturday morning. Attendees learned about tools (like the API!) and saw examples of publishing challenges for inspiration. Those of us who came with pre-imagined project ideas shared them with the group, and those who didn’t could either join a team, or participate in a brainstorming exercise. The attendees mingled and shared ideas, and project teams started forming.

I joined a team, while Mel, Kelly, and Kat pitched in with design and development help across many different projects. The rest of Saturday was spent meeting new people, brainstorming, sketching, designing, and writing code. Our Codex hosts kept us well-fed throughout, and the atmosphere was exciting and inspiring. Teams worked well into the evening on Saturday, and were up bright and early on Sunday to polish our projects.

The Codex Hackathon, Group Photo

Photo by Elisa Mala

The event culminated in a set of short presentations from each team. It was thrilling to see the different ideas people worked on. Due to the incredibly short weekend timeline, many projects were still in the conceptual phase, but we were treated to quite a few application demos as well. You can check out the full list of projects at the Codex Hackathon 2016 projects page. Some of my personal favorites:

  • Stanza: A tool to deliver a playlist of poems tied to a person’s mood and emotion.
  • LitCity: Literary context, delivered into the real world through location-based phone notifications.
  • Cover Design History: The beginnings of a website dedicated to book cover design.
  • HippoReader: A tool for programmatically simplifying the language in a given text, to make it readable even by those with a elementary English language skills.
  • ReadMember: A web-browser extension to help you keep track of the things you read online.

We all had a blast at the event, and thoroughly enjoyed working with everyone. The Codex Hackathon left us inspired to keep building ways for you to publish your own great content here at and beyond.

Check out the Codex Hackathon website to keep up to date on more Codex events, and read through our getting started guide if you’d like to start building something cool with the API.

If building publishing tools for a more democratic web sounds like your idea of fun, we’re hiring!

Filed under: Admin Bar, Community, Events
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Louis Vuitton Tambour Monogram Sun Tourbillon

The Tambour Monogram Sun Tourbillon, a truly exceptional timepiece, retains its LV80 calibre technical sophistication, with the Louis Vuitton La Fabrique du Temps signature, and is equipped with the most famous of complications: the Tourbillon. Once juxtaposed, the two bridges, located at the centre of the dial and composed of three petals respectively, form the LV flower. Its automatic winding makes it an even rarer piece whose overall design can be admired thanks to its sapphire background.

The Tambour Monogram Sun Tourbillon would not be the same without its particular watchmaking artistry. It all hinges around the dial that is adorned with a Louis Vuitton flower. Crafted on guilloché mother-of-pearl, it stands out from a snow setting. This setting features diamonds of different sizes arranged randomly so as to completely cover the precious metal. The soft colours accentuate the delicate ornamentation in shades of white and pink mother-of-pearl, white diamonds, pink and blue sapphires.

Tambour Monogram Sun Tourbillon Watch
– Case in 18-carat pink gold, 38mm diameter
– Bezel set with 58 diamonds (1.1 ct) and crown set with 1 diamond (0.16 ct)
– Automatic movement, LV80 calibre, La Fabrique du Temps Louis Vuitton
– Functions: Tourbillon, hours & minutes
– Dial: Sunray guilloché white mother-of-pearl and 386-diamond snow setting (0.94 ct)
– Semi-shiny white alligator strap
– Pin buckle in 18-carat pink gold set with 103 diamonds (0.93 ct)
– Horns set with 48 diamonds (0.46 ct)
– Transparent background and oscillating weight in 18-carat pink gold

Tambour Monogram Sun Tourbillon Watch
– Case in 18-carat rhodium-plated white gold, 38mm diameter
– Bezel set with 58 pink or blue sapphires (1.2 ct) and crown set with 1 diamond (0.16 ct)
– Automatic movement, LV80 calibre, La Fabrique du Temps Louis Vuitton
– Functions: Tourbillon, hours & minutes
– Dial: Sunray guilloché white mother-of-pearl and 386-diamond snow setting (0.94 ct)
– Semi-shiny fuchsia or matte blue alligator straps
– Pin buckle in 18-carat white gold set with 103 diamonds (0.93 ct)
– Horns set with 48 diamonds (0.46 ct)
– Transparent background and oscillating weight in 18-carat pink gold

Images via Louis Vuitton

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Louis Vuitton Fall/Winter 2016 Menswear Show


A Jacques-Henri Lartigue image – a stack of Louis Vuitton trunks, shadowed by the Tour Eiffel – formed the jumping-off point for the Fall 2016 Louis Vuitton menswear collection. “This season I was inspired by Paris – old and new,” says Kim Jones, Men’s Artistic Director of Louis Vuitton. The result is a conversation between past and present, 162 years captured in Louis Vuitton’s archives and the wardrobe of the modern man: a future heritage. The conversation starts with the past, the Art Deco period. An era that established an archetypal image of Paris as the art, culture and fashion capital of the world, it also provides our enduring blue-print for male sartorial elegance. Alexis Von Rosenberg, the Baron de Redé, a quintessentially Parisian twentieth century European aesthete, inspires jewellery that riffs on distinctly dandy styles. Born in 1922 and living until the twenty-first century, he is a link between the past and present. A selection of classic menswear pieces – trench coats, fur coats, tailored suits, sweaters – archetypes that form the foundations of male style, and of Louis Vuitton’s own masculine fashion identity. Then, a voyage begins, the collection travelling through to the present day, imbuing the garments with a sense of now. Today means utility, functionality, a fusing of substance and style. Outerwear is lightweight and reversible, graphic patterned shearlings appear unlined but superlatively finished, the inside as perfect as the outer. Cashmere is fused with silk in a featherweight fabrication. A new line of Louis Vuitton denim reinterprets the humble cotton blue jean through the Louis Vuitton lexicon of luxury. Treated by specialist artisans using the wax and indigo-painting technique “Roketsu,” the crackled finish of the fabric is unique to each garment created, including leather, created for the first time using this technique in an expression of Louis Vuitton savoir-faire. A technique originating in Japan, it again ties to the House’s past, to the Japonism that inspired European artists of the turn-of-the-century, as well as the iconic Louis Vuitton Monogram. The Monogram is the collection’s key motif. This season the iconic canvas has been reworked into a timeless new variation: Monogram Eclipse, a subtle contrast of grey and black shadow tones inspired by the black leather on the famous Malle Courrier in the Louis Vuitton archives. The play of shiny and matt continues through the introduction of Monogram Illusion, a series of smooth leather bags and trunks, with silkscreened transparent Monogram which shimmers in the light. The iconic motif is also used to create a series of mirror-lined gentleman’s trunks – tool-kit, vanity, attaché and mobile bar, the latter an homage to archive 1920’s styles and created in the specialized made-to-order Vuitton workshop in Asnières. Throughout, accessories and clothing work in synergy, borrowing colors and motifs. An innovative and sophisticated leather zip, closes bags and adds a graphic point of delineation on garments. A series of utilitarian small leather goods, clip and dangle from bags, echoing the multi pocketed utility shapes of the garments. Accessories also offer men a new wardrobe, of archetypal bag designs – Keepall, camera bag, tote, messenger bag, and a backpack shape inspired by Louis Vuitton’s Noé. Shoes are classic men’s styles, polished military boots or Oxford brogues with a wedge outsole and the new Monogram Eclipse welt. Colors are subtle, redolent of Paris: graphite grey and black, French navy, a topiary evergreen, Damier shades of brown and a pale, powdery Tuileries laurel. The Art Deco period grounds the decorative motifs: masculine profiles in a 1930’s style or a ribbon motif that sketches out the words “Volez Voguez Voyagez”, archive trunk stamps feature as laster-cutting and flocked print, while geometric inserts taken from Louis Vuitton blankets are applied to scarves and outerwear in shearlings and cashmere. The Annapurna and Karakoram designs are joined by the Satapurna, a new graphic created by Kim Jones.


I first saw Shinji’s piece in Tokyo and immediately fell in love with his work. It is an honor for me to include it in the Louis Vuitton men’s show this season. ” Kim Jones ” This is a new installation where cloth is used to make the observer aware of the domains of time and space. The cloth moves up and down, causing a fluctuation of the borders that divide various territories. When people watch this cloth, they will probably feel that its movements go against their expectations of how things should move according to the force of gravity. Perhaps some people will feel that time is passing quickly while others might feel that time is being slowed down. By jolting the sensations, a dimension of time and space that differs from everyday life can be created. I hope that in this dimension, people will feel their established notions about gravity being shaken, and that through their bodies and senses they will experience the contradictions to their expectations. This work expresses the breaking down of existing values and creating anew. ” Shinji Ohmaki

Images via Louis Vuitton

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