Archive for the ‘Accessories’ Category

Field Notes: Grow Leadership Academy 2016

Automatticians, the people who build, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community. This week, we share our experience at the Grow Leadership Academy.

On May 24th and 26th, Hugh Lashbrooke (WP community manager), Gareth Allison (WooCommerce marketing designer), and Job Thomas (WooCommerce education lead) visited Athlone, near Cape Town, South Africa to teach a module in the Grow Leadership Academy.

The Grow Leadership Academy was initiated in 2011 by WooThemes, RLabs, Silulo, Webgrowth, and the GivenGain Foundation in Cape Town, South Africa. The Academy trains high school graduates in challenging environments to help them enter a difficult job market.

Growing the Grow Academy

In less than five years, over 550 youth have graduated. Graduates have made over 500 job applications and started close to 40 businesses.

Starting with a one-week “bootcamp” in 2011, the program currently takes place three days per week — for an entire semester! Students learn about leadership skills, entrepreneurship, design, technology, community development, project management, and social innovation. The sessions mix in-class instruction and practical work mirroring real-life situations.

Whole lot of WordPress

During the first modules, the students helped locals by setting up projects to support the community. We helped them make websites for those projects which will be showcased on the Entrepreneurship Pitch Day on July 1st, 2016, at the Vangate Youth Café. During three-hour sessions, we taught the students how to set up a business website on, including setting goals, making accounts, creating content, designing, and connecting to social media. Check out three of the student sites: Green Patch, Take it Outside, and Transcycle.

Though it was a lot to take in for some students who had never worked with WordPress before, they did an amazing job and made some very nice basic websites. We encouraged them to continue to play around and make their websites their own personalized online homes.

All three of us loved getting involved with this great initiative. Helping young and eager people discover the magic of building websites and publishing online is inspiring. The students’ fresh enthusiasm reminded us of the great opportunities WordPress has given us. It’s a privilege to share our knowledge with the next generation. In doing that, we can contribute to the hope Grow Leadership Academy gives youth in overcoming a challenging job market and achieving their dreams! Publishing online empowers students, allowing them to voice their world views, and even assist those in need in their local community.

Our slides of the session and the sample website we created can be found at

Below are some pictures taken by the in-house photographer of Grow Leadership Academy, Hendrik Louw. Thanks to Rabia AdamsonCyril Mphanga, and Nathaniel Dicks for their help! (Rabia, Cyril, and Nathaniel are all Grow Academy grads employed with RLabs. Huzzah!)

Hugh introducing
Student brainstorming on goal of her website
Job talking about homepage design
Student brainstorming on goal of her website
Facilitator Nathaniel helping out
Students working hard on their websites
Students working hard on their websites
Gareth teaching basics
Student spreading WordPress love
Facilitator Cyril assisting a student
Job helping student
Students enjoying their WordPress sunglasses
Filed under: Community, Events, International
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Make the Most of Our New SEO Settings Panel has always taken care of your site’s search engine optimization (SEO) behind the scenes. Whether you have a free site or paid plan, we index your posts and pages so that the Googles and Bings of the world can easily find them. Many of you, however, have requested more hands-on control over your site’s SEO — so we’re thrilled to introduce a new SEO settings panel to your dashboard.

When it comes to attracting viewers via search engines, nothing beats publishing high-quality posts on a regular basis. But there are also a number of technical settings that can have an impact, and our new panel gives you easy access to and control over these settings.

When you’re working on your site in the dashboard (access it by going to My Sites in the top-left corner of the screen), head to the Settings page and you’ll see a new SEO section.

This section contains three items: Front Page Meta Description, Site Verification Services, and XML Sitemap. Read on to learn how they can help with your site’s visibility.

Front Page Meta Description

For the first time on, you now have the ability to edit the meta description that search engines detect for the front page of your site. Previously, we used the site’s tagline as the front page meta description.

Meta descriptions are a general overview of the contents of your site. Search engines sometimes use this information to display a description of the site for specific searches, so adding one allows you to craft a message that emphasizes your site’s content and purpose.

Still not quite sure what a meta description does? Here’s an example of how it works on our blogging-resources site, The Daily Post:

Text entered into the Front Page Meta Description box.

A Google search result showing the meta description.

As for the rest of your pages and posts, meta descriptions are pulled from the excerpt field.

Site Verification Tools comes with built-in stats that give you ample information about your traffic. If you’d like even more stats, some search engines and social networks offer additional “webmaster tools” that may complement the data you see here.

We’ve made it easier for you to verify your site with several services (for detailed instructions on site verification, read our step-by-step instructions). All you need to do is copy the HTML verification tag from any of the platforms listed below, and paste it into the corresponding field:

New Site Verification Tools showing the different Webmaster Tools settings.

Site Verification Tools

We currently support the following services:

XML Sitemap

XML Sitemap Link

Your site has always had an XML sitemap, but now you’re never more than a couple of seconds away from finding it!

Sitemaps are special-format pages that let search engines know what pages exist on your site and where to locate them. After you’ve verified your site using Google, Bing, or Yandex’s webmaster tools, you can submit your sitemap to those services so that search engines can easily find all the pages on your site.

Going through this step may help search engines index your site more quickly, as well as establish your authorship of original content in case your posts get syndicated or shared elsewhere on the web later on. Once you’ve added your sitemap, some of these services (including Google and Bing) will also be able to provide you with more information on your site’s performance.

Take Charge

With access to more SEO settings than ever, you have the ability to take charge of your site’s search engine success. If you’re interested in learning more about SEO on, visit our previous articles on the topic at The Daily Post, or check out some of the most frequently asked SEO questions.

Filed under: Dashboard, Features, New Features, Stats,
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Field Notes: SupConf 2016

Automatticians, the people who build, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.

Last week I attended the first ever SupConf, held at Automattic headquarters in San Francisco, California. I attended the event with Mindy Postoff. Simon Ouderkirk and Jeremey DuVall gave talks. Andrea Badgley, Andrew Spittle, and Diana Potter helped organize the event, and Joe Boydston volunteered. We’re all Happiness Engineers. Happiness Engineers unite!

SupConf came out of the Support Driven community as a conference for people passionate about support as a career. Being an introvert I was worried about stepping out of my shell. I wanted to make the most of the experience and take advantage of being surrounded by fellow support professionals.

As it turns out it was easy to do.

Support professionals are dedicated to helping others. They’re empathetic communicators who made it easy to have conversations. This meant it was easy to have conversations with everyone there. The structure of the event encouraged interaction: after each speaker we, the audience, discussed questions related to the presentation. This worked so well, that at one point I looked up from the small group I was in to see that many people had left for a break. We were still involved with our conversation and there were some other groups still going as well.

Photo credit Ben Macaskill

In photo: Simon, Aubrey, Amanda (behind Aubrey), and Sandy. Photo credit: Ben Macaskill.

Talks were organized by theme, with three talks in each theme. For example, Jeremey spoke on improving team performance with his talk, “Hi. I hate your product.” Simon spoke on working with data in his presentation, “Use the data you’ve got.” After a series was complete we broke into smaller groups where we could ask questions of the speaker and others. This worked very well and allowed me to have many great conversations with new people without feeling awkward or uncomfortable.

only day one, but I think this may be the most useful conference I've ever attended. support people thinking deeply about support. #supconf

— m miratrix (@mpmiratrix) May 23, 2016

In all the conversations I had or overheard the feeling was the same:

The way it was designed, participants really got the opportunity to learn so much, not just from the speakers but from fellow attendees as well. — Mindy Postoff

Automattic, and my fellow Happiness Engineers, see support as a critical role. So important in fact that everyone in the company, no matter their role, does a one-week support rotation each year. This includes our CEO! However, that isn’t the case in all companies. Sometimes there is a stigma attached to customer support: it’s perceived as an entry level position, or a job that requires little skill. The community and conference did a wonderful job to bring together people from many different companies who want to make support a role you can build into a career. The speakers gave us ideas and advice which we can take back to become better at our craft, and the confidence to work at making the role of support be seen as a career choice like any other.

"A career in support is a lifetime of service, a way to help pple deeply use your product"- @andrewspittle #supconf

— Denise Twum (@awurama) May 24, 2016

If you are passionate about support but missed out on SupConf, I strongly encourage you to check out the Support Driven community. I know I’m going to be more active there now. There is talk of another SupConf, which I very much look forward to. Also know that there are many great companies out there where you can build a career in support, including Automattic. If this sounds like something you are interested in doing, we’re hiring!

Filed under: Community, Events
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Field Notes: An Event Apart Boston 2016

Automatticians, the people who build, participate in events and projects around the world every day. Periodically, they report back on the exciting things they do in the community.

This week, designers Kjell Reigstad and Mel Choyce and code wrangler Kelly Dwan attended An Event Apart in Boston, Massachusetts. An Event Apart is a tech industry conference built by, and for, designers and developers who believe “that through advocacy and hard work, each of us can make a meaningful difference.” Mel shares her experience from the event.

Yesenia Perez-Cruz, taken by Jeffrey Zeldman. Photo licensed CC BY-ND 2.0.

Yesenia Perez-Cruz, taken by Jeffrey Zeldman. Photo licensed CC BY-ND 2.0.

Every now and then a conference comes around that makes you want to get up and go work. That’s always been An Event Apart for me — I leave feeling energized and amped up, with a strong desire to make the world (or at least the web) a better place.

An Event Apart is a series of one-track conferences hosted across the United States, focusing on designing and developing the modern web. The speakers are top-notch industry leaders, who present eye-opening talks on topics ranging from the technicalities of using CSS Grids to designing for people in crisis.

Thanks for the vulnerable talk, @meyerweb. It was powerful and helped remind me how impactful we really can be. #aeabos

— Michelle Matthews (@michematthews) May 17, 2016

Throughout this week’s event in Boston there was an undercurrent of compassion, empathy, and understanding for the real people who use the products we create. The web should be accessible to everyone — not just people with fast connections and modern devices, or perfect vision, or people who only speak English.

This sentiment was woven into talks about designing deliberately, creating for touch screens and physical interfaces, building products that last, and improving your site performance. More than their technical expertise, each speaker’s humanity shone through in their presentation. I can’t imagine leaving An Event Apart and not being inspired to make the world a better place.

Let’s design for "the next billion" – @beep #aeabos #aeaboston #aea2016 #design #designthinking

— Rocky (@RocksterWho) May 16, 2016

At our mission is to democratize publishing. That means making a space for everyone on the web to have a voice that is their own, that they control — not us. If you ever want to leave, you can take your content with you, no strings attached. Making a place that enables you to tell your story and carve out a niche on this world wide web is critically important to me and to everyone here.

To see people using to kickstart their careers as writers, build their businesses and support themselves, and share their experiences with their family and friends is inspiring. Seeing what y’all build here is a reminder of how beautiful and diverse our world is, and An Event Apart is a perennial reminder that our work touches and empowers so many communities.

In addition to the three of us attending, had the great privilege of sponsoring this event. Before and after sessions, Kelly, Kjell and I (Mel — oh what rhyming we brought with us) hung out at our booth, where we handed out stickers, buttons, and some beautiful WordPress pennants from Oxford Pennants. (I can’t wait to hang mine up in my home office!)

Looking forward to another epic day at #aeabos. Stop by our table and grab one of our newly designed WordPress pennants (by @OxfordPennant)!

— (@wordpressdotcom) May 17, 2016

We also got to talk to people about their love of WordPress. Pretty much everyone who approached us throughout the conference either used WordPress at their current job, or at a previous job, or were trying to convince their job to switch to WordPress. We got to chat about the benefits of using the Jetpack plugin for self-hosted sites. Folks seemed really excited about the new features we’ve been introducing into Jetpack, especially Jetpack Manage, which lets you manage and update your self-hosted sites from — a feature I wanted when I worked at an agency and had a lot of client sites to maintain.

I was sad to see An Event Apart end, but I’m excited to get back to work. If you’re a designer or another member of the tech industry, I encourage you to check out an upcoming An Event Apart in your area.

2016-05-16 07.21.42
2016-05-16 07.21.49

If you’re as pumped as we are about making the web a better place, is currently hiring Product Designers, Marketing Designers, and is on the lookout for our next Head of Design!

Filed under: Community, Events
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New Theme: Rebalance

It’s Theme Thursday again, and we have a brand new free theme called Rebalance to share with you!


Rebalance is an elegantly simple portfolio theme for photographers, artists, and graphic designers looking to showcase their work. It was designed by Automattic’s very own Mel Choyce and inspired by the classic Imbalance 2 theme for

The theme comes with six custom accent colors to choose from and site logo support so that you can tweak the design to your liking. It also has a customizable header menu and social menu that your visitors can use to further connect with your site.

Want to explore Rebalance? Head over to the theme’s Showcase page!

Filed under: Themes
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Introducing Blogging U. On Demand

Over the past two and a half years, thousands of bloggers have used Blogging U. — step-by-step courses with manageable daily assignments and pro tips from staff — to get started with, grow as writers, push their photography skills, and more.

Now, accessing expert support is even easier: Blogging U. courses are available on demand, so you can begin whenever you’d like! We’ll be offering courses in four tracks, Blogging, Websites (coming soon), Writing, and Photography (coming soon) — all your Blogging U. favorites will be back, along with lots of new topics we’ve got up our sleeves.

There are five different courses currently available:

  • Blogging: Learning the Fundamentals (formerly Blogging 101)  — a solid grounding in the three big components of blogging: publishing, customizing your blog, and engaging with the blogging community.
  • Blogging: Commenting Basics (formerly Commenting Bootcamp) — a short course to get you comfortable with reaching out to other bloggers and commenting etiquette.
  • Blogging: Branding and Growth (formerly Blogging 201) — audit your brand, analyze your stats, explore social networks, learn about SEO, and more in this intermediate course.
  • Writing: Intro to Poetry (new course) — find your inner Dickinson with daily poetry prompts, and sharpen your verse by learning some basic poetic forms and devices.

Courses give you a daily assignment or writing prompt, along with the technical help you need to complete the task and insider advice from both our editors and the wider blogging community; each course has a handy resource page collecting everything in one place for you to refer back to whenever you’d like. Publish new posts using the course’s tag — don’t worry, we’ll tell you how! — and you’ll be able to connect with others working through the same course for support, feedback, and friendship.

Click on any course title for more detail on what it covers and to begin immediately (click the “Start” button on the course’s page to enroll) or read on to learn more about the changes to Blogging U. and what’s coming next.


How do I start a course?

Visit the page for the course you’re interested in and click the “Start” button — that’s it! If you’re logged in to, you’ll receive an introductory email right away, and your first assignment a few minutes later. If you’re not logged in, we’ll prompt you to do so, and you’re off and running.

What if I want to stop?

No problem — every email you’ll receive includes an unsubscribe link at the bottom. Click it, and the course stops.

This won’t affect any of your other emails, like notifications. And if you want to give the course another try, you can register again.

How many courses can I take? Can I take them more than once?

As many as you’d like, as many times as you’d like. We recommend taking one course at a time — blogging is fun, but that doesn’t mean it can’t also be overwhelming! — but you’re free to take multiple courses simultaneously.

What happened to the other courses on writing, photography, and intermediate/advanced blogging?

We haven’t forgotten about them. We’re working hard to adapt them and will be adding them to the lineup as soon as we can, along with other, brand-new courses on building a website, advanced photography, and more.

Hey, the course names seem different! Are these the same courses that have been offered in the past?

We’ve updated the course names to make them clearer and more descriptive, so you can more easily decide what course is right for you. We’ll always let you know if a course is one we’ve offered previously, or new.

What if I need assistance during the course?

Every assignment includes expert advice from our staff as well as links to more resources and to our customer support folks, called Happiness Engineers. Blogging U. courses no longer have private sites for those participating — but that doesn’t mean there’s no way to get support when you need it!

How do I connect with other bloggers during my course?

Reaching out to other bloggers helps participants get the most out of Blogging U. courses. We encourage you to use the tag for your course when publishing posts (e.g., #bloggingfundamentals) and to browse that tag in the Reader to find and connect with other bloggers. If you don’t know what tag to use or browse, don’t worry — when you begin a course, we’ll tell you.

We also have a weekly Community Pool discussion thread where anyone can seek or give feedback on any aspect of blogging. A new thread opens every Monday. And each Friday, new bloggers are invited to share their first posts with the community in our First Friday thread.

What if I don’t blog on

All general assignments (publishing posts, customizing your blog, leaving comments, etc.) are applicable to any blog, anywhere. However, you’ll need to have a account to register for a Blogging U. course, and any specific how-to guidance we offer will be specific to

How much does each course cost?

Nothing. Blogging U. courses have always been free, and still are.

Ready to register? Head to the Blogging U. home page to get started!

Filed under: Better Blogging, Community, Support
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Coming Soon: New .Blog Domains for Websites

For more than a decade, the word “blog” has been synonymous with “your home on the web.” And since 2005, has been proud to help you create a unique space that is all yours.

Now we’re excited to announce a brand new way to create a unique identity for your website: .blog, a top-level domain extension that will let you create a customized name and web address for your site.

A name that’s all yours

Just like .com before it, .blog is clear and accessible, and it creates millions of fresh, new options for naming your blog. It’s the perfect place to build your home on the web.

The .blog domains are coming this year — sign up here to get notified when they become available. We’ll be offering them to all websites — you won’t need to have a WordPress or site to purchase one.

Why .blog?

For years, .com was the dominant choice for website names, but it’s become increasingly difficult to find a name. With a top-level domain like .blog, you can get a name that truly matches your identity. Plus, you’ll get all the same benefits with Google search results.


How .blog was born

Automattic — the parent company of — secured the rights to oversee and operate the sale and registration of .blog domains, a new and never-before available top-level domain. You’ll be able to purchase a .blog domain at or through our partner domain name registrars. And again, the .blog domain will be available to everyone, regardless of what kind of site you have or who hosts it. 


Domain registration prices are still being finalized, but they will be in the standard range for new top-level domains with some premium pricing for higher-value names. The domain names will become available through traditional timeframes such as “sunrise” (the period during which trademark owners can purchase domain names) and “landrush” (the time in which applications can be received prior to general availability).

Sign up to be notified when .blog arrives

We’re thrilled to bring .blog sites to the world, and we’ll share more details as they’re available. Sign up here to receive updates about .blog availability.

Filed under: Automattic, Domains, WordPress,
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Two New Bloggers on ‘Diving into the Giant Pool of the Blogosphere’

Every day, people from across the globe start their own websites on to share everything from their latest thoughts on current events to family recipes passed down through several generations. Among this group are Grace and Georgie, who started their blog Attempting Vogue a few weeks ago to share their thoughts on a variety of topics, including fashion, beauty, and social politics. We wanted to know more about how Attempting Vogue got started on and what Grace and Georgie hope their blog will become. They were kind enough to provide us with some answers.

Can you start by introducing yourselves?

Grace: We’re both students in our second year of university. Georgie is studying theatre and performance at Warwick University, and I’m studying sociology at Newcastle University. We met in secondary school, and have stayed friends ever since. We don’t see each other as much as before, but we still keep in contact and catch up when we can. We both have a keen interest in fashion and beauty, as well as social issues such as gender, inequality, and racism.

How did you two come up with the idea for your blog, and when did you decide it was something you wanted to create?

Georgie: I’d been sitting on the idea for quite a while. I knew that I wanted to create some kind of blog, but I struggled to pin down a certain genre or “target readership.” Originally, I had planned on running a blog by myself, but Grace offered to help me out with the proofreading process so I suggested that we co-edit. This was when I became completely certain that this was something I really wanted to do — two heads are better than one after all! Together, we decided to keep the genre relatively broad and write about things that we find useful or interesting. With this approach, I believe we are likely to be continuously engaged with the blogging process, and this is a main priority for us.

The bloggers, Grace, on the left, and Georgie.

The bloggers, Grace, on the left, and Georgie.

How did you decide on as the platform for your blog? Have you used it before for anything else?

Grace: Well, we had a look around and tried a few different blogging websites. However, none of the websites we tested gave us the professional finish we wanted; a lot of the blog layouts were too simplistic, or slightly tacky. However, when we had a look at, all of the themes and layouts that were available looked really professional and easy to use. As this was our first time blogging, we wanted to make sure whatever site we picked was simple to use, but delivered the best quality finish. Compared to other websites, definitely delivered this. has lots of themes to choose from. How did you to decide on the theme you’re using now, the Cubic theme?

Georgie: Attempting Vogue is largely focused on fashion and beauty, so aesthetics is important to us. The Cubic theme caught our eye as a sleek and professional layout that can be easily personalized with our own choice of featured images. It is also incredibly simple for visitors to navigate, another great bonus to this choice of theme.

Screen Shot 2016-05-10 at 5.52.03 PM

Usually a blog is written by a single person, but the two of you are running Attempting Vogue together. Have you decided on how you want to run your site? Will you be trading off on posts, or writing them all together?

Grace: We’ve known each other for quite a while and share similar tastes and views, so we thought writing together would be fun. We co-wrote our initial introduction post, but agreed to individually write at least one post a week to deliver consistent and equal posts. Although we individually write posts, we are constantly helping each other create new ideas. We also proofread and add suggestions for improvements on each other’s work. I think this is probably the best way to approach our blog, as it ensures it is kept to the highest quality, and that every post — no matter who it is written by — has shared input from both of us, whilst maintaining our individuality.

In your intro post, you wrote that the two of you are “diving into the giant pool of the blogosphere.” How are you going out to let people know that your blog exists and to share your tips and opinions?

Georgie: Our current strategy is primarily through the use of our existing social media accounts such as Facebook, Twitter, and Instagram. So far we’ve had a tremendous amount of support from our family and friends — they’ve really helped out with sharing our posts! We are planning on creating social media accounts specifically for Attempting Vogue so we can focus the content on the blog, become more involved with blogging communities, and hopefully develop our online presence.

Have you set some goals for your blog? What is your hope for it?

Grace: We haven’t set any goals in particular. Our initial concern is just to get in the habit of writing and creating new content. We aren’t expecting lots of people to read our blog; we just want to write about things we find interesting. Our main hope is just to keep consistent and in a few months’ time to still be enjoying writing posts.

Has allowed you to do everything you wanted to do with your blog so far? If could help you with one thing, what would you like that to be?

Georgie: has been great. We chose it carefully for its rookie-proof functionality and impressive aesthetics. My favorite aspect of the site builder is the breadth of viewer statistics that are available to us. I love knowing what countries Attempting Vogue is being viewed in and which social media websites are leading audiences to our posts. Although Grace and I are working through the form of with trial and error, it would have perhaps been useful to have been provided with an initial tutorial. That being said, so far we have had a fantastic experience with!

Editor’s Note: If you want to learn more about getting started on, check out our “Blogging: Fundamentals” course from Blogging University.

* * *

It’s your turn! We’d like to hear from you: How did you get started on

Filed under: Features
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Four Tips From Seasoned Bloggers

Some of the best blogging advice we hear is from you. On Discover, we publish interviews and profiles of bloggers around the world, who also impart their own tips on how they’ve gotten the most out of If you’ve missed these interviews, not to worry — we’ve compiled some of the best bits of blogging wisdom here.

Join communities that sustain your interests.

When you start to click around, follow blogs, and fill your Reader with posts to read, you’ll discover that is full of many smaller communities. For example, some participate in black and white photo challenges led by blogger Cee, while others join our multimedia Discover Challenges, hosted every Tuesday.

discover challenges

Novelist Claire Fuller credits two communities on for supporting and influencing her: Friday Fictioneers, a group of bloggers that writes a weekly 100-word story inspired by a photograph (hosted on the blog of Rochelle Wisoff-Fields), and The Prime Writers, a community of writers who published their first book after age 40.

But it’s the community that I love the most — so inspiring and supportive. They’ll give constructive criticism when I need it and encouragement when something hasn’t gone right. And these are people from all around the world, most of whom I have never met.

— Claire Fuller on Friday Fictioneers

Get started: Looking for a community like these, but not sure where to start? Learn about supportive blogging groups, or browse the events and challenges on The Daily Post, which are hosted by fellow bloggers and listed by topics — like books, gardening, and music. Or tap into communities through tags, like #weekendcoffeeshare, in your Reader. (You can search for any tag in the Reader — results will appear if someone, somewhere, has added that exact tag to one of their posts.)


Automatically share your posts with the world.

Many of you share your posts far and wide, like Depression Comix artist Clay Jonathan, who casts a wide social net. With Publicize, let us do the sharing for you and push your new posts to Facebook, Twitter, and other services.

“If you build it, they won’t necessarily come,” says parenting blogger Emily Austin, who writes about motherhood and life at The Waiting. In her Discover interview, she gives solid tips on growing your blog and making meaningful connections, from guest posting to cross-posting to getting the word out on social media.

While has a thriving community of bloggers who are engaged and encouraging, I wanted to write the one blog that people who don’t read blogs would read. And to do that, I had to put myself out there via social media. It took me a ridiculously long time to get my act together and set up a Facebook page for The Waiting, but once I did, I realized I was doing myself a disservice not to connect with my community outside the walls of the blog. I now focus on Facebook, Twitter, Pinterest, and Instagram. When it came time to interview for my job, I was able to show my organization that I know how to drive engagement and connect with both established and potential readers and customers.

Get started: To set up Publicize, go to My Site → Sharing. You’ll see a list of services we currently support: FacebookTwitterGoogle+LinkedInTumblrPath, and Eventbrite. (If you like videos, follow along on this tutorial for connecting specifically to Facebook.) Click Connect next to a service and follow the steps to enable Publicize.


Organize your feeds with Reader lists.

In your Reader, you can keep up with the blogs you’ve followed in Followed Sites, our editors’ picks and features in Discover, and any tags you’ve followed under Tags.

You can also create Lists to organize your feed by topic or group, or create a blogroll of multiple lists, which is handy for people who read a lot, have varied interests, and love to share their recommendations. Ra, the writer and reader at Rarasaurhas built a following of loyal, engaged readers, as well as forged dear friendships offline, compiled in her Reader list, Blokin (short for “blog kin”).

blokin reader list

In a recent interview, Ra describes what moves her when browsing and reading new posts.

I am a reader of many things — fictional novels, nonfiction documentations, graphic novels, magazines, poetry, everything — but blogs have the ability to offer perspectives not found anywhere else. I seek that sparkle. . . .

I’ll read something I don’t understand, or something I don’t agree with, or something I would never want in my own life — but I will move on, quickly, if it’s something I can’t feel.

As Ra suggests, there’s so much to read out there, so take control of your Reader to ensure you see the stuff that matters to you. For example, you can follow popular tags like photography (or follow tags on specialized photography topics), but why not curate your own list of favorite photographers? Or, if you’re really into photography, build a blogroll of photography lists across topics and groups, from film and analog enthusiasts to portrait and landscape photographers around the world.

Get started: In your Reader, scroll down to the Lists section. Click on the down-arrow next to Lists and then click on Add, which will prompt you to name your list and take you to the edit page where you can can build your list.


Find a theme that allows your work to shine.

Your site is your online home: a place where you welcome visitors, old and new. Visually, your site should represent you and present your work in the best possible way.

For photographers, this is especially important. At food blog Infinite Belly, husband-and-wife team André and Adélaïde Zollinger use the free and minimal Libre theme, which keeps the focus on their images of culinary creations and picturesque French landscapes.

Strong visual storytellers, André and Adélaïde offer photoblogging advice:

See what formats work best for your blog depending on your design and theme. We used to take a lot of pictures in landscape format but discovered that single portrait formats work really well for us to display large photographs and show details.

Get started: Explore hundreds of themes to find a design that’s right for you. Go to My Site → Themes to browse the Theme Showcase, and filter by “free” or “premium” or click More to narrow your search with filters (type of site, feature, layout, etc.). As André and Adélaïde advise, experimentation is key: consider everything from the orientation of your featured images to the number of columns (one, two, multiple) in a theme.

theme showcase

At Discover, we profile writers, artists, and photographers doing great things on Read the latest interviews and stories in our Features section.


Filed under: Better Blogging, Community, Discover
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New Themes: Affinity and Shoreditch

I’m happy to introduce two new themes in our collection: Affinity and Shoreditch.



Affinity, designed by yours truly, is a classic one-page theme designed with weddings and family announcements in mind.

Collect everything you need for your big day on one easy-to-customize site — add an R.S.V.P. form, link to your favorite registries, or add stunning photos from the event itself. Keep your loved ones in the loop with a blog, and collect their messages and wishes for you in your guestbook.

However you use it, Affinity is an elegant solution for your wedding or family announcement.

Give Affinity a spin in the Theme Showcase!


Shoreditch, designed and developed by Thomas Guillot, is a responsive, and multi-purpose theme. Packed with a Panel Page Template and a Full-Width Page Temple, Shoreditch is a perfect solution for a company’s online presence. Although its main purpose is business, Shoreditch looks great as a personal blog theme too, thanks to its flexibility and clean design.

Read more about Shoreditch in the Theme Showcase.

Filed under: Themes
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